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5 easy tips to get more leads in 2021

I was recently looking at a post of 2021 lead generation statistics. And it said 61% of marketers think their #1 challenge is lead generation. What is this, Groundhog Day? Doesn’t that happen every year? To be fair, I was too lazy to check, but I’m pretty sure it’s the same conversation every year – […]

The lead funnel – steps, tactics and CTAs

There’s a lot of talk about the differences (and similarities) between B2B and B2C marketing. Some say the tactics differ greatly, others say that in the end you sell to people, so B2B isn’t that different to B2C. Regardless if you’re camp different or camp similar, both marketing strategies include something known as a lead […]

10 questions to get more leads from your events

The events world has changed a lot in the past year. Whilst in 2019, marketers were planning to increase their budgets for live events (according to Bizzabo), in 2020 we had to switch to virtual events. This has meant us, event planners, have had to adapt to new formats and ways of interactions, but still […]

5+ strategies and tools that help you convert more leads (long)

This is the long(er) version of the post. If you want to read a shorter version, you can do so here. Lead conversion is a pain. Not that I’m saying it, the numbers are. According to Salesforce, 79% of leads never convert and it’s no wonder. 44% of sales people give up after one “no” and an extra 22% after the second (More than Accountants). It’s not looking peachy for marketers either, since 1 in […]

Get more from your lead generation strategy in 2020

The idea for this article came to me a few weeks ago. I was talking to a client about their marketing strategy in the previous year and they were telling me how the conferences they ran didn’t help them convert more people. So, this made me think about how well aligned our marketing objectives are […]

How to develop high converting email campaigns (part 1)

Emails are one of the most effective channel for revenue generation, with 59% B2B marketers saying so (according to BtoB Magazine). Plus, nearly 3 in 4 marketers believe email marketing is a critical touchpoint along the customer journey (according to Salesforce). There’s no denying the power of email marketing across the sales cycle and what […]

3 things marketing pros do for the best marketing strategy

Ask any marketer and they’ll tell you the same thing: there is no miracle formula for the best performing marketing strategy. Each industry, sector and target audience has its own specifics, so the key is to track, test and optimise. However, there are 3 key areas that absolutely every pro marketer nails down to the […]

Building a contact list in a GDPR compliant world

Most of event and B2B marketers will know the drill. You need to run a campaign and one of your key tactics is email marketing – kind of logical when you think that 86% of professionals saying they prefer to use email when communicating for business purposes (Source). To increase the number of contacts you’re […]