Check out the video below, where we discuss tools and strategies for better lead conversion, such as Hubspot, Lead Forensics, Hotjar, Demandbase, Mention and Leadoo Marketing Technologies. For those of you who would rather read, here is the article on it. Get the next video and/or article in your inbox. Sign up to the newsletter.
There’s a lot of talk about the differences (and similarities) between B2B and B2C marketing. Some say the tactics differ greatly, others say that in the end you sell to people, so B2B isn’t that different to B2C. Regardless if you’re camp different or camp similar, both marketing strategies include something known as a lead …
TL, DR? I’m presenting a lead nurturing strategy that takes you through these steps: Analyse current lead flows Map your assets and build new ones Automate what can be automated Use a multi-channel approach Tailor the steps in the flow on previous engagement Monitor, report and redo If you’re like most marketing teams I’ve talked …
How to set up a lead nurturing strategy that delivers Read More »
This is the long(er) version of the post. If you want to read a shorter version, you can do so here. Lead conversion is a pain. Not that I’m saying it, the numbers are. According to Salesforce, 79% of leads never convert and it’s no wonder. 44% of sales people give up after one “no” and an extra 22% after the second (More than Accountants). It’s not looking peachy for marketers either, since 1 in …
5+ strategies and tools that help you convert more leads (long) Read More »
This is the shorter version of this article, so if you want to go into more details or simply look busier for longer at work, here is the long version. With 79% of leads never converting (according to Salesforce), lead closing is an area that needs constant TLC. Whether you’re aiming to grow from 1% …
5+ strategies and tools that help you convert more leads (short) Read More »
The idea for this article came to me a few weeks ago. I was talking to a client about their marketing strategy in the previous year and they were telling me how the conferences they ran didn’t help them convert more people. So, this made me think about how well aligned our marketing objectives are …
Get more from your lead generation strategy in 2020 Read More »
You can read part 1 here. We continue our review of the strategies and tactics behind email campaigns that convert the most leads with part 2. Whilst in part 1 we looked at deliverability, email lists and subject lines, in this part we will cover: Timing of delivery Email content Follow up and automation 4. Timing …
How to develop a high converting email campaign (part 2) Read More »
Emails are one of the most effective channel for revenue generation, with 59% B2B marketers saying so (according to BtoB Magazine). Plus, nearly 3 in 4 marketers believe email marketing is a critical touchpoint along the customer journey (according to Salesforce). There’s no denying the power of email marketing across the sales cycle and what …
How to develop high converting email campaigns (part 1) Read More »
One of the million dollar questions in event marketing is “how do you attract attendees”. To try and answer it, we’re putting together The B2B Event Marketing Guide, a 15 chapters report on the full marketing strategy and planning process that goes behind a business event. The article below is an excerpt from the guide. Find …
