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    Event Marketing Stars

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10 questions to get more leads from your events

Events are the bomb now – and everyone is saying this. The 2018 Demand Generation Benchmark Survey Report the top lead engagement tactic for 68% of respondents was in-person events. The Event Marketing 2019 Bizzabo report showed that 62% of respondents plan to increase their budget for live events in 2019, adding that it saw […]

Working with an event agency – when, why, how

Let’s put it out there first: yes, we are an event agency. No, we don’t think you should always work with an event agency because it’s money for us/them. Yes, we have turned down customers when we thought we can’t provide enough added value. I’ve been an event marketer for 8 years, half of which […]

Should you plan your own event?

As digital evolves, so do the customers. They are now expecting tailored messaging and offerings, plus, a direct interaction which is friendly and professional at the same time. Whether you’re hosting a webinar, a conference or a meet-up, events are great for delivering the personalised interaction your customers are after and can also help you […]

What Disney taught me about events

Although I’ve been watching Disney movies for the past 25 years, I didn’t think about how they relate to events until recently. And once you start to consider it, you realise there’s so much you can take from it. I know, this sounds crazy, but read on and you’ll see it makes so much sense! […]