• B2B events agency

    Event Marketing Stars

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How to promote your event

Events are on the rise and that really shouldn’t be any surprise for anyone. They’re great for increasing brand awareness, generating leads, closing sales and engaging new or existing audiences. A study from last year showed that 2 in 3 B2B marketers are using in-person events to generate leads (according to Adstage). But, of course, […]

10 questions to get more leads from your events

Events are the bomb now – and everyone is saying this. The 2018 Demand Generation Benchmark Survey Report the top lead engagement tactic for 68% of respondents was in-person events. The Event Marketing 2019 Bizzabo report showed that 62% of respondents plan to increase their budget for live events in 2019, adding that it saw […]

Working with an event agency – when, why, how

Let’s put it out there first: yes, we are an event agency. No, we don’t think you should always work with an event agency because it’s money for us/them. Yes, we have turned down customers when we thought we can’t provide enough added value. I’ve been an event marketer for 8 years, half of which […]

First steps for a great event marketing strategy

You’ve decided you want to engage with your existing and potential customers through an event. Your producer has researched the topics and is now working to confirm the top speakers in the area, you know who your target audience should be and what you want to achieve, now let’s see the results come in. In […]