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How to replace B2B events in your marketing strategy

The present situation brought a lot of changes to the way we do business and the marketing activity we can run. Even before we started social distancing, a lot of events got cancelled, from the big ones with tens of thousands of attendees such as Mobile Word Congress, to the smaller meetings, gathering 50 to […]

Experiential marketing in B2B

I came across this article today, which discussed what experiential marketing is via an interview with the creator of the term. And as I read through, it got me thinking how this is very relevant for B2B marketing as well. The article names experiential marketing as the content that goes beyond purchase and I strongly […]