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    Event Marketing Stars

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How to get more attendees and generate more revenue with your event marketing strategy

Here is the million-dollar (literally) question: How do you create a marketing plan that helps increase event attendees, generate ticket sales and sponsorship revenue. 

There are a multitude of channels and strategies you can use and we take these one by one to review the strategies and event marketing ideas that will make your B2B meetings shine and outperform competition.


In The B2B Event Marketing Guide you will deepen your knowledge in

– Performing an internal data audit and increase your database with privacy compliant contacts

– The main sections of the event marketing plan, booking pattern and lead times

– Creating urgency to increase registrations

– Event marketing ideas to implement through a mix of channels, blending inbound and outbound marketing (discussing strategies for landing pages, email marketing, influencers, social media, digital ads, PR)

– Lead generation strategies, lead scoring and nurturing

– Content marketing strategies and how to tailor them for your objectives

– Ensuring low attrition rates for registered attendees

– Automation and the marketing tech stack

– Budget strategies, campaign analysis and KPIs

What is included in the guide

– Relevant statistics and reports from the industry

– Event marketing ideas, with performance indicators for each section of the marketing plan

– Further reading of relevant articles on the topics above

Interested? Fill in the form below to download the guide