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How to get more attendees and generate more revenue with your event marketing strategy

Here is the million-dollar (literally) question: How do you create a marketing plan that helps increase event attendees, generate ticket sales and sponsorship revenue. 

I am Raluca Apostol, Founder and Account Director at Event Marketing Stars and I have marketed over 60 events in the last 8 years, with attendee numbers ranging from 100 to 13,000, in small and big teams, in B2B and B2C, on 3 continents. And I have compiled that experience in this comprehensive, 10 chapters guide.

 

There are a multitude of channels and strategies you can use and I have reviewed these one by one to provide ideas and steps to implement quickly so your B2B meetings shine and outperform competition.

#B2BEventGuide

Through The B2B Event Marketing Guide you will deepen your knowledge in:

– Performing an internal data audit and increasing your database with privacy compliant contacts

– The main sections of the event marketing plan, booking pattern and lead times

– Creating urgency to increase registrations

– Event marketing ideas to implement through a mix of channels, blending inbound and outbound marketing (discussing strategies for landing pages, email marketing, influencers, social media, digital ads, PR)

– Lead generation strategies, lead scoring and nurturing

– Content marketing strategies and how to tailor them for your objectives

– Ensuring low attrition rates for registered attendees

– Automation and the marketing tech stack

– Budget strategies, campaign analysis and KPIs

What is included in the guide

Relevant statistics and reports from the industry;

– Event marketing ideas, with performance indicators to review for each section of the marketing plan;

– Further reading of relevant articles on the topics above.

Interested? Fill in the form below to download the guide