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Get more from your lead generation strategy in 2020

The idea for this article came to me a few weeks ago. I was talking to a client about their marketing strategy in the previous year and they were telling me how the conferences they ran didn’t help them convert more people. So, this made me think about how well aligned our marketing objectives are […]

How to promote your event

Events are on the rise and that really shouldn’t be any surprise for anyone. They’re great for increasing brand awareness, generating leads, closing sales and engaging new or existing audiences. A study from last year showed that 2 in 3 B2B marketers are using in-person events to generate leads (according to Adstage). But, of course, […]