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10 questions to get more leads from your events

The events world has changed a lot in the past year. Whilst in 2019, marketers were planning to increase their budgets for live events (according to Bizzabo), in 2020 we had to switch to virtual events. This has meant us, event planners, have had to adapt to new formats and ways of interactions, but still […]

12 virtual events statistics

The past few months have been a whirlwind for event professionals. Some have lost their jobs, others have had to transition to other areas and most have had to adapt to running virtual events. This, of course, came with its own challenges which we are now learning to overcome. To paint a picture of the […]

Why your virtual event sucks

A study conducted by Eventsforce in April 2020 on 550 event professionals showed that with the current situation that led to many live events being cancelled or postponed, 50% of organisers are now moving their events online (with a further 30% considering it). Don’t want to read the article? Watch the video instead: You probably […]

How to replace B2B events in your marketing strategy

The present situation brought a lot of changes to the way we do business and the marketing activity we can run. Even before we started social distancing, a lot of events got cancelled, from the big ones with tens of thousands of attendees such as Mobile Word Congress, to the smaller meetings, gathering 50 to […]

Cutting marketing budgets in crisis – DOs and DONTs

Three years ago, I was attending a company meeting where the CEO was talking about a financial dip (not a crisis) that will take place in the economy in March 2020. They were saying that analysts have made projections and it looks like around that time we’ll see the signs of a mini recession, so […]

5+ strategies and tools that help you convert more leads (long)

This is the long(er) version of the post. If you want to read a shorter version, you can do so here. Lead conversion is a pain. Not that I’m saying it, the numbers are. According to Salesforce, 79% of leads never convert and it’s no wonder. 44% of sales people give up after one “no” and an extra 22% after the second (More than Accountants). It’s not looking peachy for marketers either, since 1 in […]

3 things marketing pros do for the best marketing strategy

Ask any marketer and they’ll tell you the same thing: there is no miracle formula for the best performing marketing strategy. Each industry, sector and target audience has its own specifics, so the key is to track, test and optimise. However, there are 3 key areas that absolutely every pro marketer nails down to the […]

Working with an event agency – when, why, how

Let’s put it out there first: yes, we are an event agency. No, we don’t think you should always work with an event agency because it’s money for us/them. Yes, we have turned down customers when we thought we can’t provide enough added value. I’ve been an event marketer for 8 years, half of which […]

Building a contact list in a GDPR compliant world

Most of event and B2B marketers will know the drill. You need to run a campaign and one of your key tactics is email marketing – kind of logical when you think that 86% of professionals saying they prefer to use email when communicating for business purposes (Source). To increase the number of contacts you’re […]