• B2B events agency

    Event Marketing Stars

  • Phone

    +44(0) 20 7097 5867

  • Contact us

3 things marketing pros do for the best marketing strategy

Ask any marketer and they’ll tell you the same thing: there is no miracle formula for the best performing marketing strategy. Each industry, sector and target audience has its own specifics, so the key is to track, test and optimise. However, there are 3 key areas that absolutely every pro marketer nails down to the […]

Working with an event agency – when, why, how

Let’s put it out there first: yes, we are an event agency. No, we don’t think you should always work with an event agency because it’s money for us/them. Yes, we have turned down customers when we thought we can’t provide enough added value. I’ve been an event marketer for 8 years, half of which […]

Building a contact list in a GDPR compliant world

Most of event and B2B marketers will know the drill. You need to run a campaign and one of your key tactics is email marketing – kind of logical when you think that 86% of professionals saying they prefer to use email when communicating for business purposes (Source). To increase the number of contacts you’re […]

Experiential marketing in B2B

I came across this article today, which discussed what experiential marketing is via an interview with the creator of the term. And as I read through, it got me thinking how this is very relevant for B2B marketing as well. The article names experiential marketing as the content that goes beyond purchase and I strongly […]

Should you plan an event?

As digital evolves, so do the customers. They are now expecting tailored messaging and offerings, plus, a direct interaction which is friendly and professional at the same time. Whether you’re hosting a webinar, a conference or a meet-up, events are great for delivering the personalised interaction your customers are after and can also help you […]

What Disney taught me about events

Although I’ve been watching Disney movies for the past 25 years, I didn’t think about how they relate to events until recently. And once you start to consider it, you realise there’s so much you can take from it. I know, this sounds crazy, but read on and you’ll see it makes so much sense! […]

How to: Write persuasive marketing content

We’re happy to launch our “how to” series! Through these blog posts, we’ll aim to put together short guides or steps to be taken in diverse matters regarding digital marketing, content creation, lead generation or audience acquisition. For the first topic of the series, I’ve chosen one that I think makes the difference between a […]

First steps for a great event marketing strategy

You’ve decided you want to engage with your existing and potential customers through an event. Your producer has researched the topics and is now working to confirm the top speakers in the area, you know who your target audience should be and what you want to achieve, now let’s see the results come in. In […]