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Why your virtual event sucks

A study conducted by Eventsforce in April 2020 on 550 event professionals showed that with the current situation that led to many live events being cancelled or postponed, 50% of organisers are now moving their events online (with a further 30% considering it). You probably saw this yourself: instead of those 3-4 webinars you saw […]

How to replace B2B events in your marketing strategy

The present situation brought a lot of changes to the way we do business and the marketing activity we can run. Even before we started social distancing, a lot of events got cancelled, from the big ones with tens of thousands of attendees such as Mobile Word Congress, to the smaller meetings, gathering 50 to […]

Cutting marketing budgets in crisis – DOs and DONTs

Three years ago, I was attending a company meeting where the CEO was talking about a financial dip (not a crisis) that will take place in the economy in March 2020. They were saying that analysts have made projections and it looks like around that time we’ll see the signs of a mini recession, so […]

5+ strategies and tools that help you convert more leads (long)

This is the long(er) version of the post. If you want to read a shorter version, you can do so here. Lead conversion is a pain. Not that I’m saying it, the numbers are. According to Salesforce, 79% of leads never convert and it’s no wonder. 44% of sales people give up after one “no” and an extra 22% after the second (More than Accountants). It’s not looking peachy for marketers either, since 1 in […]

How to develop a high converting email campaign (part 2)

You can read part 1 here. We continue our review of the strategies and tactics behind email campaigns that convert the most leads with part 2. Whilst in part 1 we looked at deliverability, email lists and subject lines, in this part we will cover: Timing of delivery Email content Follow up and automation 4. Timing […]

How to develop high converting email campaigns (part 1)

Emails are one of the most effective channel for revenue generation, with 59% B2B marketers saying so (according to BtoB Magazine). Plus, nearly 3 in 4 marketers believe email marketing is a critical touchpoint along the customer journey (according to Salesforce). There’s no denying the power of email marketing across the sales cycle and what […]

10 questions to get more leads from your events

Events are the bomb now – and everyone is saying this. The 2018 Demand Generation Benchmark Survey Report the top lead engagement tactic for 68% of respondents was in-person events. The Event Marketing 2019 Bizzabo report showed that 62% of respondents plan to increase their budget for live events in 2019, adding that it saw […]

3 things marketing pros do for the best marketing strategy

Ask any marketer and they’ll tell you the same thing: there is no miracle formula for the best performing marketing strategy. Each industry, sector and target audience has its own specifics, so the key is to track, test and optimise. However, there are 3 key areas that absolutely every pro marketer nails down to the […]

Working with an event agency – when, why, how

Let’s put it out there first: yes, we are an event agency. No, we don’t think you should always work with an event agency because it’s money for us/them. Yes, we have turned down customers when we thought we can’t provide enough added value. I’ve been an event marketer for 8 years, half of which […]