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Beginner’s guide: build customer personas with no data

Sometimes, the big companies have it good, don’t they? They have the data, the money and the resources to do what they want. Inevitably, at some point in your marketing life, you end up envying them. There they are doing it all while you have to base your decisions on hunch rather than historical data. […]

15 data sources for marketers

Data is important for marketers. Here are top 15 data sources and KPIs you should be tracking: Speaking of KPIs, we’ve also launched The B2B marketing budget template, which can help you identify top performing channels for lead generation, lead nurturing and conversion. Fill in the form below and we’ll send it you via email:

The best content marketing strategy for events in just 5 steps

Events are a big part of the marketing strategy, helping fulfil objectives of lead generation, lead nurturing, conversions and advocacy (so across all stages of the marketing funnel). They can inform, engage, entertain, activate and wow audiences, giving them the chance to interact with brands in unique ways. I believe events can be compared to […]

The lead funnel – steps, tactics and CTAs

There’s a lot of talk about the differences (and similarities) between B2B and B2C marketing. Some say the tactics differ greatly, others say that in the end you sell to people, so B2B isn’t that different to B2C. Regardless if you’re camp different or camp similar, both marketing strategies include something known as a lead […]

10 questions to get more leads from your events

The events world has changed a lot in the past year. Whilst in 2019, marketers were planning to increase their budgets for live events (according to Bizzabo), in 2020 we had to switch to virtual events. This has meant us, event planners, have had to adapt to new formats and ways of interactions, but still […]

How to set up a lead nurturing strategy that delivers

TL, DR? I’m presenting a lead nurturing strategy that takes you through these steps: Analyse current lead flows Map your assets and build new ones Automate what can be automated Use a multi-channel approach Tailor the steps in the flow on previous engagement Monitor, report and redo If you’re like most marketing teams I’ve talked […]

12 virtual events statistics

The past few months have been a whirlwind for event professionals. Some have lost their jobs, others have had to transition to other areas and most have had to adapt to running virtual events. This, of course, came with its own challenges which we are now learning to overcome. To paint a picture of the […]

Set up your personality based marketing strategy

I like reading. Give me a good book and I’ll power through the book in a few days usually. But give me a business book and I’ll postpone it for ever and ever, only reading a few pages at a time. I just find them too boring and hard to read due to the lack […]

Why your virtual event sucks

A study conducted by Eventsforce in April 2020 on 550 event professionals showed that with the current situation that led to many live events being cancelled or postponed, 50% of organisers are now moving their events online (with a further 30% considering it). Don’t want to read the article? Watch the video instead: You probably […]

Tips for a great webinar – Infographic

If you’ve had an event scheduled for the first half of the year 2020, you probably postponed it, cancelled it and moved it online. Strict regulations mean it may be complicated to run any big events this year, so you may have to consider online ones, out of which webinar seem to be quite popular. […]