Blog

In the fast-paced world of digital marketing, lead generation is the lifeblood of small and medium-sized enterprises (SMEs). It’s the key to finding potential customers, nurturing relationships, and ultimately driving business growth. However, for many SMEs in the tech industry, understanding effective lead generation strategies can be a daunting task. Fear not! In this article, …

Lead Generation for SMEs: Tips, Tricks & Event Marketing Read More »

Apr 28 202328/04/2023

Martech Tools & Data Analysis

Uncategorized

How much do you know about martech tools? Whether you’re a marketing professional, small business owner, or entrepreneur, this article is all about helping you make the most of your marketing data to drive better results. We’ve put together all the useful infos, from data analytics best practices, to the latest martech tools that can …

Martech Tools & Data Analysis Read More »

Feb 28 202328/02/2023

Women in Tech that We Admire

Uncategorized

Foreword As we celebrate International Women’s Day, it’s important to recognize and acknowledge the contributions of women in various fields. In the tech industry, women have been making significant strides and breaking barriers to pave the way for future generations. To showcase their remarkable achievements and highlight their unique experiences, we have had the opportunity …

Women in Tech that We Admire Read More »

Feb 21 202321/02/2023

Event Marketing – 2023 Statistics & Trends

B2B event marketing guide, Blog post, How to

Generating quick content can be done from your old content. Repurpose, recreate, curate.

Jan 27 202327/01/2023

Setting Marketing Objectives for Your SME

Blog post, How to

Setting marketing objectives is the first step to taking your business to new heights.

Oct 20 202212/05/2023

Cutting marketing budgets in crisis – DOs and DONTs

Blog post

Even though it may not be here (yet), the crisis certainly seems very close. Increased inflation, spiking energy costs, concerns over gas prices and supply chain disruption all make for a glooming outlook. No wonder most companies seem to have developed a plan they are already implementing, which involves cutting costs, freezing hiring and holding …

Cutting marketing budgets in crisis – DOs and DONTs Read More »

Aug 8 202211/08/2022

How to Generate Quick Content Ideas

B2B event marketing guide, Blog post, How to

Generating quick content can be done from your old content. Repurpose, recreate, curate.

Jul 6 202206/07/2022

Why Are Events a Good Thing for Your Small Business

B2B event marketing guide, Blog post, How to

Virtual, hybrid, or in person, events are a huge booster of awareness & engagement for your small to medium business.

May 17 202217/05/2022

Know the Marketing Dictionary 101

B2B event marketing guide, Blog post, How to

You are probably here because you came across a mystical challenge: the marketing vocabulary! No worries, we are here to take you through the first three levels of this wonderland: The basics, Tools, Results and Help. No more time to lose, let’s dive in! The Basics Leads = a marketing lead is someone who shows …

Know the Marketing Dictionary 101 Read More »

Apr 13 202213/04/2022

What is an event agency?

B2B event marketing guide, Blog post, How to

You may be on this page because you want to know what exactly an event agency does, or maybe you want to know if you need one for your upcoming event. That’s a great thing because in this article we will cover everything you need to know about event agencies. This should also help clarify …

What is an event agency? Read More »