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The lead funnel – steps, tactics and CTAs

There’s a lot of talk about the differences (and similarities) between B2B and B2C marketing. Some say the tactics differ greatly, others say that in the end you sell to people, so B2B isn’t that different to B2C. Regardless if you’re camp different or camp similar, both marketing strategies include something known as a lead […]

10 questions to get more leads from your events

The events world has changed a lot in the past year. Whilst in 2019, marketers were planning to increase their budgets for live events (according to Bizzabo), in 2020 we had to switch to virtual events. This has meant us, event planners, have had to adapt to new formats and ways of interactions, but still […]

How to set up a lead nurturing strategy that delivers

TL, DR? I’m presenting a lead nurturing strategy that takes you through these steps: Analyse current lead flows Map your assets and build new ones Automate what can be automated Use a multi-channel approach Tailor the steps in the flow on previous engagement Monitor, report and redo If you’re like most marketing teams I’ve talked […]

12 virtual events statistics

The past few months have been a whirlwind for event professionals. Some have lost their jobs, others have had to transition to other areas and most have had to adapt to running virtual events. This, of course, came with its own challenges which we are now learning to overcome. To paint a picture of the […]

Set up your personality based marketing strategy

I like reading. Give me a good book and I’ll power through the book in a few days usually. But give me a business book and I’ll postpone it for ever and ever, only reading a few pages at a time. I just find them too boring and hard to read due to the lack […]

Why your virtual event sucks

A study conducted by Eventsforce in April 2020 on 550 event professionals showed that with the current situation that led to many live events being cancelled or postponed, 50% of organisers are now moving their events online (with a further 30% considering it). You probably saw this yourself: instead of those 3-4 webinars you saw […]

Tips for a great webinar – Infographic

If you’ve had an event scheduled for the first half of the year 2020, you probably postponed it, cancelled it and moved it online. Strict regulations mean it may be complicated to run any big events this year, so you may have to consider online ones, out of which webinar seem to be quite popular. […]

How to replace B2B events in your marketing strategy

The present situation brought a lot of changes to the way we do business and the marketing activity we can run. Even before we started social distancing, a lot of events got cancelled, from the big ones with tens of thousands of attendees such as Mobile Word Congress, to the smaller meetings, gathering 50 to […]

Cutting marketing budgets in crisis – DOs and DONTs

Three years ago, I was attending a company meeting where the CEO was talking about a financial dip (not a crisis) that will take place in the economy in March 2020. They were saying that analysts have made projections and it looks like around that time we’ll see the signs of a mini recession, so […]

5+ strategies and tools that help you convert more leads (long)

This is the long(er) version of the post. If you want to read a shorter version, you can do so here. Lead conversion is a pain. Not that I’m saying it, the numbers are. According to Salesforce, 79% of leads never convert and it’s no wonder. 44% of sales people give up after one “no” and an extra 22% after the second (More than Accountants). It’s not looking peachy for marketers either, since 1 in […]