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Building a contact list in a GDPR compliant world

Most of event and B2B marketers will know the drill. You need to run a campaign and one of your key tactics is email marketing – kind of logical when you think that 86% of professionals saying they prefer to use email when communicating for business purposes (Source). To increase the number of contacts you’re […]

Experiential marketing in B2B

I came across this article today, which discussed what experiential marketing is via an interview with the creator of the term. And as I read through, it got me thinking how this is very relevant for B2B marketing as well. The article names experiential marketing as the content that goes beyond purchase and I strongly […]

Should you plan your own event?

As digital evolves, so do the customers. They are now expecting tailored messaging and offerings, plus, a direct interaction which is friendly and professional at the same time. Whether you’re hosting a webinar, a conference or a meet-up, events are great for delivering the personalised interaction your customers are after and can also help you […]