We’re an events marketing agency of data driven freelancers that incorporate B2B events’ strategy, account based marketing, content marketing, digital advertising, search engine marketing, social media and design to increase the number of event attendees and revenue, primarily in tech and education industries.
When you work with a B2B marketing agency, you want to get results, be it attendees or revenue, in a cost efficient way. That’s why we are focused on KPIs & ROI, on getting people through the door and money in your account, rather than focus on the fluffy stuff like awareness for the sake of awareness.
Marketing B2B events – strategy to implementation
We define the concept and the target audience, set and implement the marketing strategy and audience acquisition tactics, deliver a target of attendees and increase revenues from ticket sales and sponsorship packages.
Lead generation and nurturing
We develop a strategy that generates relevant business leads for the sales team, with a proven interest in your company’s services and in a data compliant way. We don’t just do data research, we engage with leads to ensure they are sales-ready.
Community management and digital strategy
We increase your digital presence through search engine marketing strategies, social media and community management, helping you engage with your target audience. Our strength is engaging with C-level audiences.
Download the B2B Event Marketing Guide
We’ve put together our best advice for marketers working on their first B2B events, to help you get more attendees and generate more revenue.
Why choose us?
We’ve implemented marketing strategies for over 70 B2B events, with attendee numbers ranging from 100 to 13,000 business leaders.
Budget based on target delivery
We get involved in setting the revenue generation strategy and we set budgets based on the targets we deliver, according to the cost per attendee or cost per lead.
We engage audiences in tech, HR, data, analytics, learning, business development, marketing, telecoms and education, being experienced in adapting campaigns to diverse C-level audiences.
We run projects around the world, including:
- B2B event marketing campaigns
- Lead generation strategies
- Lead nurturing strategies
- Community management
- Digital marketing strategy
The projects we've worked for include:
Event Marketing Stars were responsible for managing & running our annual UX Design Conference in London, they were able to successfully manage the conference from finding speakers, finding sponsors, audience acquisition, to running the conference on the day, I would recommend them and will be working with them again in the future.
It’s fantastic to be speaking to somebody about a particular idea you want to achieve and then end up with a much better result than you expected. Event Marketing Stars brought incredible level of effectiveness to this project and made the best use of our communication budget. The event was a complete success. EMS overachieved expectations, every single detail of their work was highly appreciated by our C-level participants & sponsors.
We specialise in the tech and educational industry, having worked on B2B events in data, analytics, marketing, learning, design, UX, telecoms and NGOs
We have a target of 500% ROI minimum, looking to bring in 5 times more revenue than your investment, so you know your budget generates results
We develop and implement strategies for B2B events, contributing to over £4,200,000 in revenue, generated from ticket sales and sponsorship packages